Recent improvements in Google’s search engine algorithm have made eCommerce more strategic than ever. However, changing standards that make previous efforts obsolete work in favor of new business. We’d even argue that Google’s Helpful Content Upstage is making market entry easier in 2023.
At 3Alpha, we offer BPO, ESO, and FPO services to digitizing businesses. Our web development services are available in Florida, New Jersey, New York, Illinois, and other states across the US. Here are some tips for making an eCommerce website in 2023.
Reinvent Your Business Model For eCommerce
Many businesses make the mistake of transferring their existing business model and branding strategy to their website. This is no way to maximize your outreach online, even if it works. The online landscape of your industry is likely very different from what you’re used to. For example, you’re going to have to compete with far more companies online than you do now.
Work with a web development company to research your target market and make a business model to fill current market needs. This will also limit competition, ensuring you start seeing results ASAP.
Make UX Design a Priority
People nowadays have very short attention spans. If you’re a B2C eCommerce business, your UX design will determine how many visitors your website can convert. B2B eCommerce websites also need solid UX design to give a good impression and build trust. Visit our UX design page for more information.
Create Helpful Content
Google’s Helpful Content Update of 2022 was expected to change everything, but professionals only noticed slight alterations in rankings after the update. Experts think Google is going to make helpfulness the primary ranking factor gradually, so it doesn’t abruptly disrupt current SEO efforts. Google is going to reward helpful content with higher rankings increasingly in 2023. Keep keyword search intent in mind to create a webpage that users find helpful.
3Alpha has built winning websites for B2B and B2C businesses in a range of industries. We can work with you to build an eCommerce website in accordance with all the latest standards of 2023. Our website development services are available in New Jersey, Florida, California, Texas, New York, and other states.
Ready to create a winning eCommerce website? Get in touch now!