A website is much more than a collection of information; it’s an invitation to engage and find out more about the business or person you’re trying to reach. The design of the website is paramount to its success. No matter what business you are in or what your target market is, there are general elements of a good design that every website should have.
This blog post will point out four things you can do to ensure your site has the perfect balance of aesthetics and function.
You Must Be Able To Access It From Various Devices
As more people use their phones, tablets, and other mobile devices for internet access, it’s imperative that your website looks clean and uncluttered and functions as it should on all different kinds of devices. If that means you need to make some changes to your design, you should always consider doing so.
SEO Optimize Your Site
SEO (Search Engine Optimization) is the new game! By now, you should know that just about every website has its content optimized for search engines. Clutter can take your website from the top of search listings to near the bottom. Make sure to have your page titles and meta descriptions, as well as other crucial parts of your site, look exactly like you want them to look and meet the SEO requirements. This will help you increase traffic and rank your website in top searches.
Websites with lots of navigation elements and links are difficult to use as they take more time to load. This increases your bounce rate or the number of people who leave your site without clicking on anything, but it also drives away potential customers. The top navigation bar should consist of the main categories you want users to click on and first-level subcategories.
Keep Text to a Minimum
You’ll not find long, lengthy paragraphs on a good website. For one thing, text-heavy sites are difficult to read—no matter how well-written or entertaining they may be. No one wants to force their eyes to scan from left to right and then down every page of a website.
It takes too much time and is not engaging for the viewer. Instead, use clean, bright pictures with short captions that take less than a second of an attention span to read and move on! This helps increase viewers’ engagement and reduces bounce rate.
3Alpha LLC is one of the leading web design companies. Our developers and designers can help you design a website that’s visually appealing and highly functional. Our team will work with your business and customize the design to meet the industry’s needs. We also ensure that your websites are SEO optimized to help increase traffic.