year, consumers spent $601.75 billion online. The e-commerce industry is thriving, and so is the competition. But with it come complex data entry challenges that can cause significant delays for e-commerce businesses.
Let’s discuss some common data entry challenges that e-commerce businesses face and how to overcome them:
Challenge#1: Competitor Analysis
Competitor analysis is crucial to the success of any e-commerce business. It allows you to determine the strengths and weaknesses of your rivals and develop a strategy to stay ahead of the competition. In the past few years, the influx of e-commerce businesses and highly competitive pricing has made it extremely challenging for businesses to carry out a thorough competitor analysis. It’s hard to identify the market positioning of other players in the field in a saturated online marketplace.
Challenge#2: Product categorization
Product categorization plays an important for e-commerce and marketing. Accurate classification is critical to strengthen SEO and increase conversion rates. Ideally, the category must align perfectly with search volume to maximize engagement.
However, product categorization is a tedious and time-consuming process. Particularly, merchants who sell products on multiple CMS and e-commerce platforms may find it virtually impossible to categorize thousands of products effectively.
Sixty-nine percent of shopping carts are abandoned because the online shopper isn’t convinced enough to follow through the checkout process. Poor product categorization and irrelevant descriptions are among the top reasons of cart abandonment.
Challenge#3: Data centralizing
Data centralization is incredibly important for e-commerce businesses. It makes the management of the hardware, and the data becomes more straightforward. It also provides better control of hardware configuration and improve the performance of the systems.
Many e-commerce businesses struggle to effectively centralize their catalog data. The improper categorization leads to poor data quality which can result in redundancies and put the company at a great disadvantage.
How Can E-commerce Businesses Overcome These Challenges?
E-commerce businesses should partner with an external service provider that offers specialized e-commerce data entry solutions, including product entry, indexing, and categorization, to ensure their products are ranked higher on search engines.
It’s recommended to work with a company that also offers data mining services. This will help minimize the time spent on data collection and provide detailed insights on competitor strategies and market trends to make timely, informed and profitable business decisions.
Are you looking for an external service provider to manage your e-commerce business effectively? 3Alpha can help! We’re a reputable outsourcing company that offers specialized data entry and data mining services to e-commerce businesses at competitive rates. Send us an email at info@3alphallc.com or use contact form on our website to get in touch with us today!