As an e-commerce business, you need to make sure that your products are easily accessible, are able to convert, and are trusted by your online store’s visitors.
Generally, this is a result of proper e-commerce product catalog management.
Today, both B2C and B2B clients are used to shopping for products and services online. Because of this, e-commerce businesses need to ensure their online product catalogs are well-managed and fulfill customers’ needs.
They need to be easy to find and should have market competitive features. Moreover, a clear and detailed catalog can help distinguish your business, allowing your web store customers to trust you.
These are a few of the benefits of e-commerce product catalog management.
It all comes down to what practices you follow to get there. Here are a few of the best practices to include this year:
Create Trust With Accurate Product Information:
Your first aim with digital product catalog management should be to enable an easy shopping experience for customers.
Your potential customers need to be comfortable with buying on your e-commerce website and trust the business enough to place their orders.
To develop this trust, store owners need to ensure their website contains ample and detailed information about each product in the catalog. Potential customers will only place an order with the business when they trust that their information is complete and correct.
To create better product descriptions, include the details your customers need. This includes technical features, images, videos, measurement units, product usage, and inventory stock.
The information needs to be kept up to date so that customers can make accurate decisions. Additionally, use high-quality pictures to attract and engage potential customers.
Tag And Categorize The Product Catalog:
Filters allow customers to navigate through an extensive digital product catalog easily.
You should create the options for filtering, refining, and sorting your products by tagging and categorizing them in broad and specific categories.
Think about how your customers shop.
When categorizing, you want to include information that makes the shopping experience more convenient.
You should also ensure all product tags and measurement units are consistent. You can even include additional attributes to help narrow down the selection.
Map The Catalog Management Process:
When there are multiple stakeholders involved, e-commerce catalog management can become challenging.
You can avoid difficulties by mapping out the catalog management process beforehand.
Doing so will help you understand where your internal and external stakeholders are located and which parts of the process they influence. It can also show who will be affected by the catalog changes and when.
When you update your e-commerce product catalog, a map can help you identify which stakeholder to address quickly.
Manage An E-Commerce Product Catalog Database:
E-commerce catalog processing involves the use of a database to optimize the catalog. To ensure your database is easily managed, ensure you keep all your information in one database.
This will prevent errors from multiple databases and create efficiency. Moreover, you should expand the database as you grow the business.
If your current data structure can’t handle new catalog data, you may need to reorganize the internal data structure to make it scalable.
If you are an e-commerce business looking to optimize your catalog management, 3Alpha LLC can help you out. With expert ecommerce catalog processing services and eCommerce product data entry services, we ensure your business stays ahead of the competition.
We also offer other BPO services like database management, accounting, bookkeeping, and more. Get in touch with us to learn more.