Covid 19 greatly increased the pace of digital adoption in many industries in recent years. Many businesses that didn’t transform during the pandemic soon discovered eCommerce to be highly lucrative and started digitizing in 2022. Companies that have already established themselves in the digital world are generally going to be more profitable than their brick-and-mortar counterparts. Still, that doesn’t mean there’s no hope for businesses that are yet to digitize.
Companies trying to digitize in 2023 can learn from the failure of existing eCommerce businesses to ensure their success. 3Alpha is a leading website development services provider in Florida. We’ve worked with digitizing businesses from a range of industries in recent years. Here are three actions we think are key to outdoing your already-digitized competitors in 2023.
Rebrand and Reinvent Your Business Online
Many business runners think adapting digital technologies to run business operations is the same as digital transformation—it’s not. You can’t safely assume that your current branding and business strategy will work online. Work with your web development company to do an online competitor analysis and launch your online business to fill any market gaps.
Make Use Of Existing Systems
There are software solutions out there for almost everything. Large companies can benefit from custom software, but as a newly digitized business, it’s wiser to use existing systems such as Slack and Microsoft 360. It’s also advised to use all the solutions at your disposal. For example, if you have a website and use SEO, pay-per-click, and content marketing but not social media marketing, you’re limiting your revenue.
Create a New Organizational Model For Ecommerce
Reinvent your organizational model rather than trying to adapt your existing model to ecommerce. Find new ways to create value for your business and customers and utilize your organizational model accordingly.
Outsourcing digital services to experienced companies can help you avoid common digitization mistakes. This is where 3Alpha comes in. We’re a reputable provider of website development services in Florida, Texas, Illinois, New York, New Jersey, California, and other states across the US. We also offer ecommerce data entry services in Florida.
Ready to digitize your business in 2023? Get in touch now!