You might have invested a ton of money in building a robust e-commerce website with powerful functionalities, but you’re wasting your time if it’s not converting visitors into customers. This is why along with functionality, you need to focus on aesthetics. If you feel intimidated by the task of building a beautiful e-commerce website, you are not alone. Read about the elements that can elevate your website design and help you get more sales from your products and services.
For people purchasing items online, time is precious. They want to find the right products fast and have a seamless checkout process. However, if your website is slow or hard to navigate with lots of broken links and redirects, you are creating roadblocks for the visitors to your site. These people will feel frustrated and churn to your competitor to complete the purchase. This is why you must invest in creating search and product filtering to make the navigation user-friendly. Also, get hosting from a company that can ensure faster speeds.
Find professionals who can help enforce a structure according to industry best practices. Drop-down menus are a thing of the past, and it’s now important that you have responsive menus. Make use of white space and vibrant colors to enhance your website’s navigability. Don’t forget to add detailed product descriptions and clear calls to action. Good content is an essential part of the user experience.
If your website has poor-quality images, it can sabotage your whole effort. Having high-quality images is crucial for the success of e-commerce businesses. People are spending their money online and want to see what the product looks like before they decide to part ways with their hard-earned money. So avoid posting photos that look like they have been shot at using a potato. Hire a professional photographer to do high-quality product photography from different angles. This will also improve the chances of ranking higher on Google.
Get Reliable Website Development Services
Looking to make your website stand out from the crowd? Our team of website designers at 3Alpha LLC can help improve your website user experience to improve conversions. Our services include accounting and bookkeeping, document digitization, web application development, engineering, Building Information Management (BIM), and CAD drafting services in California, Texas, New York, Kansas, Florida, Ohio, Washington, and Michigan. Learn about our processes here. Check out the projects we have executed here.
Get in touch with us to find out more.